About

I began in the fashion world, studying trend forecasting.

Later, I moved into wellness.
Trained at the Natural Gourmet Institute.
Four years on the Whole Body floor at Whole Foods Market.

What I noticed quickly was this:

Women were not really choosing supplements, food or clothing.

They were navigating identity.

After years of watching these decisions in real time, patterns became clear.
What draws someone in.
What creates hesitation.
What often goes unspoken.

Trend forecasting gave me the lens to name it. People do not decide with data alone.

They decide based on how they see themselves.

And when your message reflects that, you are no longer overlooked.